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About Diageo Essay

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Summary of the Business in Diageo

With a collection of outstanding brands, Diageo is the world’s leading premium drinks business.

Diageo has global brands such as Guinness, Smirnoff, Johnnie Walker and Baileys Original Irish Cream are known and enjoyed worldwide. They operate in more than 180 markets across the world, with over 23,000 employees, sales of £9.9 billion and operating profit of £2.1 billion annually..

Diageo in Ireland can trace its origins and heritage to the 18th Century to the establishment of Smithwicks’s in Kilkenny in 1710 and Guinness at St. James’s Gate in 1759. Since then the business that forms Diageo operations have been at the forefront of both Irish business success and direct community involvement and support.

Today, Diageo’s operations in Ireland have an estimated turnover of €2 billion annually. Bringing the iconic brands, Guinness, Bushmills and Bailey’s Original Irish Cream, to consumers both in Ireland and in over 150 countries across the world, Ireland is one of Diageo’s leading markets and is a vital production and brewing centre for many of our leading premium brands and in addition providing key ingredients for domestic and worldwide export sales.

Diageo’s operations are located throughout Ireland. These deliver premium brands to consumers in Ireland and abroad.
The company’s headquarters in Ireland are located at the St. James’s Gate Brewery in Dublin. We also have breweries in Dublin, Kilkenny, Dundalk and Waterford. Baileys Original Irish Cream is produced at Nangor Road in Dublin, and more recently at a production facility at Mallusk in County Antrim.
Major bottling, canning and distribution centres are located in Dublin and Belfast. Our regional sales offices operate from Kilkenny, Cork, Galway, Limerick and Sligo and the NI headquarters are located in Belfast.

Historic links

Diageo is an important contributor to these local economies. Many of our operations have long and historic links with their...

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