Alex Sanders, at age 32, has a remarkable resume – he graduated in 2001 from MIT’s Sloan program after graduating from Stanford for his BA in economics. Alex has grown professionally within his company, Barnhill and Coopers Advertising Agency – he started as an executive trainee, he then became account executive, then progressed to senior account executive, and then ascended to product manager in the toiletries division at Landon Care Products.
As a product manager Alex has successfully rebranded two products in just over one year. He currently is the product manager for a new skin care product, Nourish, which is being fast tracked to beat a competing product to market.
Alex just received feedback generated in a 360 performance review. His manager, Mr. Glass, informed him the feedback indicates he has room to improve in the way he works with others – he might be perceived as being too aggressive.
Alex believes he owes part of his success to the way other employees accept his directions when he is tough and persistent – he believes it is justified to continue acting the same way.
Alex is in disagreement with the criticism and is unwilling to accept it, he believes he should remain acting pushy and demanding in spite of the feedback he received.
If Alex refuses to accommodate some changes in his attitude there might be negative consequences for himself, the Noursish team, and to Landon Care Products.
Alex’s manager, Mr. Glass, is conducting the 360 review
as required by Landon Care Products – However, it is unclear how the feedback generated will be used to help rectify Alex’s aggressive behavior.
Relevant Theories and Models
While trying to achieve the company’s goals Alex is very dedicated and demands a lot from himself. Alex demonstrates the traits of a type A personality – he is aggressive in achieving more and more with less and less time.
As a type A personality, Alex is always active – he is on the...