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Analyzing the Psychology of the Geico Caveman Commercials Essay

  • Submitted by: schmidt1010
  • on October 28, 2008
  • Category: Psychology
  • Length: 738 words

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Below is an essay on "Analyzing the Psychology of the Geico Caveman Commercials" from Anti Essays, your source for research papers, essays, and term paper examples.

I must admit, when the portfolio assignment was first announced, I was a bit befuddled.   Was I truly expected to find some deep psychological implication in a collection of inane car insurance advertisements? I’ve never paid that much attention to the Geico commercials. I don’t watch that much television, and when I do I usually skip through the commercials. When I went to YouTube, I found several that I had never seen before. After watching all of these commercials and taking the time to think them over, I noticed interesting aspects to this advertising campaign.

The most basic premise that these caveman commercials asks us to accept is that cavemen still exist within our society, that they are a separate and unique ethnic/racial group. If we are willing to believe that, then in our politically correct society, we are given the chance to find a group that is acceptable to ridicule and to place all those unacceptable stereotypes upon. Along with providing clever observations on our society, they give us the opportunity to behave in a way that is usually outside the normal acceptable constructs. Jokes about age, race, gender or any other segment of society are simply unacceptable to us today. However, who could possibly object to mocking a fictional group? (Sadly, though, there are those who do take offense, claiming that the cavemen are specifically targeted to disparage their social group. However, since these objectors range from Italian to Jewish to Black people- there, I was politically incorrect, I didn’t say “African-Americans”!- my contention is that the cavemen are simply meant to show all the ridiculous stereotypes out there, all lumped onto one group.)

The Geico commercials are unique. Most advertisements show images of an unobtainable ideal: perfect hair & teeth, perfect body, perfect family. Rationally, we can recognize that this idea of perfection does not exist; these models and actors are airbrushed to look perfect, and the life circumstances...

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Analyzing the Psychology of the Geico Caveman Commercials. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Analyzing-Psychology-Geico-Caveman-Commercials-18735.html