Table of Contents
Section Page #
Greetings from Team Cerebration 2
About NUS Business School 3
Cerebration 2009: Our Case Sponsors 4
Cerebration 2009: Strategic Partner SPRING Singapore
Cerebration 2009: Competition Structure and Format 6
Cerebration 2009: Targeted Timelines 7
Instructions: Round 1 (Executive Summary) 8
Instructions: Round 2 (Making the Business Plan) 9
Case study: Asiatravel.com 10
Greetings from Team Cerebration
Thank you for registering for Cerebration 2009. Cerebration offers real life case studies of leading Asian
companies that are focused on international/business expansion. These cases profile the strategic,
operational, human and financial aspects of the company and look to give the participating teams a
comprehensive understanding of the organization. While the focus of these cases will remain on
expansion, each case study could also highlight multiple issues that need to be carefully considered by
the participating teams.
It is important to note that the solution suggested by your team should be able to actually add value to
company’s existing position. The business plan should account for the current resources held by the
company and focus heavily on financial feasibility. Cerebration offers you absolute flexibility to suggest
product expansion strategies along with market expansion, if deemed necessary.
The three-stage evaluation process with detailed feedback from the judges is a guided approach to
bring out the best in you and align your output to the case sponsor's expectations.
Cerebration has drawn participation from the very best schools across the globe. The entries will be
filtered through a process of robust judging by the case sponsors, industry experts and academia at the
business school. The top 6 teams will be flown to Singapore for the Grand Finals, where they will
present their plans to our case sponsors in the ultimate battle of Mind,...