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Atremis Sportswear Company
Tawanda Zackery-Graham
COMM/215
JUNE 22, 2010
Victoria Stewart

Atremis Sportswear Company
      The Dassler brothers started their venture in their mother’s laundry room in 1924 after World War I.   By the summer of 1936 Olympics, Adi Dassler drove from Bavaria on one of the world’s first motorways to the Olympic Village with a suite case full of spikes and persuaded the United States sprinter Jessie Owen to use his shoes; this was the first sponsorship for an African American.   After Owens won four gold medals, his success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen.   Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II (adidas group, 2010) .
      Prior to World War II the Adidas company was a successful tennis shoe company.   In 2009 the adidas company made $10,381,000.00.   Todays econoy and fincanial demands are different.   Adidas now with multiple companies such as Reebok and Rockport under the Adidas umbrella, in the United States sales have declined.   The decline in revnue is because of chanllenging retail environment and retailers focusing on keeping inventory low amid lackluster consumrer demands (adidas group, 2009).
      The Artemis Sportswear company has reviewed practices of the Adidas company.   With the information gathered from research we have determined the following actions will be appropriate for the restructure of the Artemis Sportswear company.   In an event to minimize impact on employees Artemis Sportswear will make good use of ten steps to successful restructuring: 1. Be visible and honest throughtout. 2. Share the vision and the hope for renewed organization. 3. Listen to employees and understand their specific concerns. 4. Communcate in a timely way—without delays. 5. Increase senior leadership visibility. 6. Develop a jumane strategy and give appropriate attetnion to employees. 8. Explain “why” at every stage 9....

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  • Submitted by: jazytee03
  • on December 5, 2011
  • Category: Business and Economics
  • Length: 735 words
  • Views: 555
  • Popularity Rank: 202934
  • 1 rating(s)

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