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Audience Analysis Paper

  • Submitted by: anonymous
  • on December 5, 2011
  • Category: Miscellaneous
  • Length: 860 words

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Audience Analysis Paper
University of Phoenix Chicago Loop Campus
Introduction to Business Communication
COM/285

March 28, 2011

Audience Analysis Paper
When preparing to give a presentation, the presenter must first be knowledgeable of the audience they are presenting to. In this paper we will discuss the characteristics of the audience, diversity of the audience, and the effectiveness of the message being delivered to the audience.
The Situation
In this situation an employee is asked to give a presentation. The presentation consists of giving the present quarterly sales information at a face-to-face meeting. The audience being informed consists of stakeholders, managers, salespeople, and customers. The presenter must keep in mind that communication should always be designed with the audience in mind. The presenter should consider the characteristics of the audience, the appropriate channels of communication, the diversity of the audience, and making sure their message is effective.
The Audience
By doing research and analyzing the audience, the presenter will learn the type of audience that they are presenting to.   Understanding and focusing on who or what the audience is can lead to prosperity for business. Since we are discussing a presentation from an organization, we will discuss the different audiences of an organization. Organizations have multiple audiences to present messages to.
The first is the gatekeeper: the gatekeeper is in control, they have the power to stop the message, and decide whether it reaches the primary audience. The role of the gatekeeper can be a supervisor, manager, someone who is higher up, or even someone who is outside the organization.
The second is a primary audience. This type of audience will act on the basis of the message delivered, and it is necessary for the presenter to fulfill the message by reaching the primary audience.
A secondary audience is the third audience, and this audience can also consist of...

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