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Beiersdorf Company Essay

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    • Leading international branded consumer goods company for skin and beauty care
    • Total sales of €5.507 billion in 2007
    • On global growth course with NIVEA, Eucerin, and la prairie brands

Hamburg, August 2008 – Beiersdorf AG not only celebrated its 125th anniversary in 2007, it also generated the best result in the Company's history. Beiersdorf has developed into a global company focused on the worldwide growth market of skin and beauty care. Beiersdorf is now almost a pure-play branded goods company and is growing three times as fast as the market. Its success is based on successful brands and regions with above-average growth potential, a related strict orientation on local consumer wishes, an optimized supply chain, and management expertise in a lean organization.

Beiersdorf's NIVEA brand family is the global market leader in the mass market, while its Eucerin brand is an international leader in the area of dermocosmetics and la prairie has a strong position in the premium cosmetics segment. These brands are generating double-digit sales increases annually. Other leading international and regional brands such as Labello, 8x4, and Hansaplast are also part of the portfolio, allowing Beiersdorf to cover the entire spectrum of skin and beauty care – from medical skin care to luxurious anti-aging products.

tesa – one of the leading global manufacturers in self-adhesive product and system solutions for industry, business, and customers – is an independent segment within the Group. tesa AG was formed in 2001 as an independent stock corporation within the Beiersdorf Group.

International – right from the start

Beiersdorf has thought and acted internationally since its beginnings. For example, the first trading links to companies in the USA were set up in 1893 – eleven years after the Company was founded by pharmacist Paul C. Beiersdorf in Hamburg. In 1911, Beiersdorf launched NIVEA Creme, the world's first stable...

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