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Executive summary
Nike is the worldwide leader in the athletic shoe and apparel industry. Nike President
Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which was
officially, became Nike in 1978.Nike paints a picture of their company for the world to see
there, "inspiration and innovation", as well as their "commitment to serve everyone in the
world. One of the largest sellers of athletic footwear and athletic apparel in the world with
subsidiaries in over 200 countries across the world has attempted to keep itself on the cutting
edge of technology. Nike has been launching new technically advanced shoe models from
time to time, backed by innovative advertisements, celebrity endorsements, successful
associations and event sponsorships. They need a global strategy in order to sustain top of its
Initially Nike concentrates only on athletic shoes and accessories but later they need
diversification in order to sustain in the competitive world. So they started to market wide
variety of sports goods and clothing items. They designs, develops and markets athletic and
sports foot wear, apparel and accessories products.
An audit of Nike Inc was made in strategy, and its wholly owned subsidiaries was
conducted by gathering the company’s press releases, financial data, industry information,
company history and current projects of the last calendar year. For marketing their products
NIKE made much analysis to develop and differentiate from their competitors. First SWOT
analysis was conducted for Nike to identify its strengths, weaknesses, opportunities and
threats of the company. The PEST analysis was made to identify the macro environment such
as political, economic, social, and technology. The Value analysis is use to improve the
revenue, cash flow, margin and it’s mainly used to create a demand of the product in the
market. It is necessary for a footwear industry to do Porter’s Five Forces model to develop...

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business statistics. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Business-Statistics-235804.html