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Cadbury'S Marketing Campaign Essay

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Below is an essay on "Cadbury'S Marketing Campaign" from Anti Essays, your source for research papers, essays, and term paper examples.

Cadbury is a world-renowned name with more than 150 years of chocolate heritage and available in nearly 200 countries. Cadbury Confectionery Ltd. is the market leader which holds over 50% value share of the total chocolate market and 55% value share of the total moulded chocolate category. The richness and smoothness of Cadbury chocolate is what makes it one of the world’s favourite treats and brands.  

However, there might be a growing world-wide awareness of the dangers of obesity and it is the challenge which the food industry faces as society tackles the problem of obesity. A long-term educational program that results in behavioural change is the only way to provide real long-term solutions to obesity. Besides that, every chocolate companies take this issue seriously and looking for alternatives for resolution such as providing more information about their product and ingredients and messages to help educate the consumers.

Fortunately, obesity problem doesn’t seem to have affected the sales of chocolate confectionery in New Zealand. Perhaps evidence that dark chocolate has potent health benefits for people and it successfully encourages people to consume chocolate continuously. According to recent studies, the high cocoa content of the dark chocolate is very useful in protecting blood vessels, improve circulation, promoting cardiac health and preventing cancer. It also has been successfully demonstrated to counteract mild hypertension. More than that, from the market analysis, consumers nowadays become more health conscious and the healthy product is the major choice of the consumers in the future. This opportunity is worth for the moulded chocolate company to develop a gluten free product includes healthy sugar-free, low calories and dark moulded chocolate.  

To meet the demand of an ever growing dark chocolate segment, many chocolate companies compete with each other strongly by producing their own brand of dark moulded chocolate. Cadbury launched...

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