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Cover & Carry Essay

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Below is an essay on "Cover & Carry" from Anti Essays, your source for research papers, essays, and term paper examples.

TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................ 2 CONCEPT ........................................................................................ 3 MARKET ANALYSIS ....................................................................... MARKET SEGMENTATION ........................................... 5 COMPETITOR ANALYSIS ............................................... 8 BRAND POSITIONING ............................................................... DIFFERENTIATION ......................................................... 9 POSITIONING STRATEGIES ......................................... 12 MARKETING PLAN ....................................................................... 17 OPERATIONAL PLAN ................................................................. 19

EXECUTIVE SUMMARY
Turn old fabrics into new favorites. Cover & Carry provides a way for

people to integrate their belongings with new products, transforming an item of their past into something fresh and original that they created.
Cover & Carry is a one-stop shop for protective coverings fit for any electronic device. While other businesses offer customized cases from preselected materials and designs, our company stands out by allowing customers to create new products from their personal belongings. A pure play business, Cover & Carry will have no bricks-and-mortar storefront and our manufacturer-direct model will focus on creating one-to-one relationships with customers. Our target is composed of heavy electronics users, from the young adults entering college or the workforce to the middle-aged professionals with multiple gadgets they want to cover. We hope to position Cover & Carry as as a high-quality, high-value brand, distinguishing ourselves through our personalized shopping experience and devotion to customer service. Cover & Carry’s 30 IT, Creative, and Marketing employees will be managed by 3 executive board members. While our...

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MLA Citation

"Cover & Carry". Anti Essays. 18 Dec. 2018

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APA Citation

Cover & Carry. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Cover-Carry-140125.html