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Facebook Vs. Twitter Essay

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Unit Three Facebook Case Study Analysis
Management Policy and Strategy

Unit Three Facebook Case Study Analysis
Facebook is a social networking website that’s goal is to give people the power to share and make the world more open and connected. Its rival networking site, Twitter, is becoming increasing more popular and more of a threat to Facebook. This case study will compare and contrast Facebook’s clash with Twitter.   A SWOT analysis will also outline strengths, weaknesses, opportunities, and threats the companies the companies may face.

Synopsis of the Situation
Facebook was founded in February 2004 by Mark Zuckerberg in Palo Alto, California.   As stated in the introduction, Facebook’s mission is to give people the power to share and make the world more open and connected.   The company has been incredibly successful with 150,000,000 members. However, Facebook recently updated their software and received some reviews that it was “a desperate attempt to mimic Twitter.”

Key Issues
Twitter has some success over Facebook because of the technology. Anyone can choose to “follow” anyone, including celebrities whereas on Facebook, you have to send them a personal friend request that they have to approve in order to view their profile. Twitter also has a real-time news feed and update system whereas Facebook will republish older stories that they think are important.

Define the Problem
The reading suggests the threat to Facebook is the “one way” relationship with individuals that is different on Twitter. On Facebook, a friend request has to be sent from one user to another and access is only granted to a profile when or if a friend request is accepted. Twitter allows users to follow celebrities without the celebrity having to approve it.

Alternative Solutions
Facebook should update its technology for users to view updates only from their fellow Facebook friends that they communicate with the most. That way, a lot of unwanted...

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