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Guerrilla Marketing Essay

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Below is an essay on "Guerrilla Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

Guerrilla Marketing
Guerrilla Marketing, which was coined by the great marketer Jay Conrad Levinson, was created originally as an unconventional system of promotions that relies on time, energy and imagination. This is much different from conventional marketing which just tried to glam and glitz its way to people’s hearts with their big names. This however is not the case anymore and guerrilla marketing proves it.
In Guerrilla Marketing the goal is try to create a unique and engaging thought provoking concept that will generate big sales. The thought behind it is that you are going to be selling more of yourself and your idea then your big money and big name. This tends to have a dramatic effect on the customer relationship. It makes it seem as if you actually care about the customer and their needs.
The people who use these tactics are usually smaller businesses who can’t afford being in the big markets. They use word of mouth to get their product out there. Instead of money you should use your time, energy and imagination. My father is a huge believer in “it’s not what you know, it’s who you know”. I have always grown up thinking that and building contacts as I have grown older. I have actually been practicing guerrilla marketing ever since I have 10. When I get older and run my father’s two companies I will be using guerrilla marketing to my advantages. I will make sure that my name is everything and that I will gain more business because of it. Something you must keep in mind while doing guerrilla marketing, because it is focused for small businesses, is that your business is measured on how much profit you make and not the sales
As I was saying earlier, big time marketers are only interested in the sale, and that’s how they approach the consumer. They go out of their way to create new campaign strategies and they invest so much money to try and reach the consumer in a way that they don’t care to be reached. Guerrilla marketing focuses on the most...

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