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Handleman Company Essay

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Below is an essay on "Handleman Company" from Anti Essays, your source for research papers, essays, and term paper examples.

The Handleman Company, with its emphasis in music distribution, is facing an uncertain future as music is increasingly being sold online and consumers are moving away from purchasing compact discs.   Well versed in product management and logistics, Handleman must modify its business plan to use its competencies in other ventures so as to diversify its revenue base.   This paper will provide a brief SWOT analysis of Handleman’s current situation as well as provide recommendations for its future direction.
The Handleman Company has many strengths which include: the efficiency of its distribution system, its “A frame” sorting and packing equipment, “Dorner” sorters, smart carts, and intelligent analytical employees.   Handleman’s distribution system consists of two distribution centers in Reno and Indianapolis which work in tandem to supply the Western and Eastern portions of the US with New Releases, Top Hits, and Deep Catalog music titles all within a matter of days.   This distribution system is highly efficient in that it is able to ship approximately two-thirds of its volume in one day, one-fourth of its volume in two days, and the remaining volume in three or four days. The efficiency of Handleman’s distribution system is attributable to its equipment as well as its employees.
Handleman’s A-frame technology was developed internally by the company and provided the firm with a competitive advantage in that the new releases and hits as well as other time sensitive CD’s were able to be quickly packaged and shipped to their destination.   For smaller orders and deep catalog titles, Handleman used Dorner sorters which were able to alphabetize, genre sort, label, and box titles so well that Handleman’s field sales representatives were able to quickly place the products on the store shelves.   Handleman’s warehouse employees were also the benefactors of technology as smart carts, which were computer aided...

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