Ikea Final - Presentation Transcript
What is IKEA ?
IKEA is a privately-held, international home products retailer .
It sells low-price products, including furniture, bathrooms and kitchen accessories.
The customer has to assemble many of the products.
265 stores in 36 countries (mostly Europe) only 30 stores are run by franchisees outside of the Ingka Holding.
Ikea website contains about 12000 products & in 2012 their were 400 million visitors to its website
Employs 1,04,000 people(2006).
Business Idea : To offer a wide range of
well designed, functional products at low prices.
Vision: “ To create a better everyday life for the many people”.
IKEA wants to create product with minimum impact on environment, so products are manufactured in a socially responsible way.
Organizational structure is flat with words like sameness and team-work given weight age. Analogy based on simplicity and cost consciousness.
History and Facts
Founded : 1943 in Älmhult, Småland, Sweden
Headquarters : Leiden, The Netherlands
Founder : Ingvar Kamprad, founded at the age of 17.
Resigned as CEO in 1986.
Ownership : Stichting INGKA Foundation .
Mix of profit, non-profit organisations.
Originally, IKEA sold pens, wallets, picture frames, watches, jewellery.
First store outside Sweden was opened in 1963 in Oslo.
IKEA contributed 1 euro to UNICEF from each soft toy sold during the 2006 holiday season, raising a total of €1.75 million.
Designed around a layout which leads customers along natural way ”.
Furniture Showrooms House wares
Many stores include food market specializing in Swedish food.
“ Bargain Corner”.
220 IKEA stores in 33 countries/territories:
19 new openings FY07
24 stores in 15 countries/territories run by franchisees outside the IKEA Group
583 million visitors in year 06-07
1.1 million visitors every day
Average customers are Middle class professionals, ages 25 – 44...