The Apple Computer Company has many great quotes and one of my favorites is, "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." (Apple Computer Inc., 2010)
The product that I have chosen to research is the trends of the successful marketing of the Apple iPod. The Apple computer has been around for many of years and when I started out working in education 17 years ago, the computer that I first used was a Macintosh. Since then, they have grown into a huge with a very "out there" way of thinking and have developed the iPod, which has appealed to teens and adults alike. The iPod was debuted in 2001 and this is when Apple, as a company, really started to take off.
When the iPod was debuted, they competed with the various mp3 players that were out there. The mp3 players would record the cd's that had been downloaded to your computer. In addition, a lot of people were downloading music illegally to their computer and then to their mp3 player from different sites that allowed them to do that, at the time. The unique factor that made iPod stand out and turned into such a huge success was the iTunes Online Music Store. Now instead of paying for an overpriced cd when you only want one of two songs from it, you now have the option of only paying 99¢ per song, without the added guilt of downloading the song illegally. This appealed to many teens and adults alike. There are many of us who would buy a cd when we only liked one song the band...