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Should “Ivančić i sinovi” advertise their product Influrex mainly in the print or on TV in the coming year? Essay

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Below is an essay on "Should “Ivančić i sinovi” advertise their product Influrex mainly in the print or on TV in the coming year?" from Anti Essays, your source for research papers, essays, and term paper examples.

Should Ivančić i sinovi advertise their product Influrex mainly in the print or on TV in the coming year?
























Research Proposal
My research question is: Should Ivančić i sinovi advertise their product Influrex mainly in the print or on TV in the coming year?. I chose this topic because the company is experiencing problems in Influrex selling. The reason why I choose this company is the fact that its the company owned and run by my family and all the information involving this topic will be of ease to get. The lesson covering this research topic, and which I used in this work, is Promotion Above the Line from the Business studies book. In order to gain the necessary information, I interviewed: director of the company Bratislav Ivančić and marketing manager Ibojka Ki; and I was given the access to the companys balance sheets, marketing plans and selling records.   SWAT analysis of the company will be used in this work. I expect no problems in information accessibility.
Timescale
12.10.2008. Considering the topic
17.10.2008. Formulating the topic on paper
24.10.2008. Consulting with professor
2.11.2008. Forming questionnaire for the staff
13.11.2008. Interviewing Marketing manager and the director
21.11.2008. Discussing with professor about the topic
30.11.2008. Starting the process of writing








Introduction
Ivančić i sinovi ltd. was established in 1991. It started as a small pharmaceutical retail business. The image of the retail, as well supplied, grew over the years in spite the fact that medical shortage was experienced in Serbia.   In 1995 the company divided into two companies, leaving the retails and the production separated. The retail part of the company continued to grow in the coming years, and now there are four pharmacies operating throughout Belgrade.
In 1994, the production project of pharmaceutical preparations was completed according to the...

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  • Submitted by: cdwikefow1772
  • on December 28, 2008
  • Category: Business and Economics
  • Length: 2,039 words
  • Views: 589
  • Popularity Rank: 416306
  • 1 rating(s)

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MLA Citation

"Should “Ivančić i sinovi” advertise their product Influrex mainly in the print or on TV in the coming year?". Anti Essays. 16 Dec. 2018

<http://cassandralynndesignllc.com/free-essays/Ivan269I263-Sinovi-Advertise-Their-Product-Influrex-239406.html>

APA Citation

Should “Ivančić i sinovi” advertise their product Influrex mainly in the print or on TV in the coming year?. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Ivan269I263-Sinovi-Advertise-Their-Product-Influrex-239406.html