1.0 Company Description
ABM food products limited is a new company, which is owned by three partners. The name of the company is formulated by taking the initial letter of the names of its partners. The company is going to launch its first product in the market very soon. And the product is “JHATPAT CHINGRI” which is made of pulverized prawn. This is a ready to eat food item, which can be taken with little or no preparation along with our daily meals. The company aims to sell this product both in domestic and limited foreign market.
Being new in the market the owners of the company are totally inexperience in production and marketing. The owners possess a long-term vision of expanding the business with in next five years and be the market leader. The company head office will be located in DHAKA while the factory will be established at PATUAKHALI.
2.0 Strategic Analysis
Our mission is to achieve leadership with a traditional and highly desired item in the instant food market throughout Bangladesh in which we aim to compete with:
o Dry fish market.
o Fresh fish market.
In pursuing our mission we will subsist by the following values:
o People We will attract, motivate and retain people in the selected areas of our business. We are committed to reach the highest standard in providing satisfaction to the consumers.
o Customer Focus We will provide quality product to the customers by treating their suggestions fairly and with respect. We will provide quality values consistent with improving our productivity.
We believe that commitments to these mission and values will enable the investors to earn a superior return.
For the coming five years ABM food products seeks to achieve the following goals
o To extend our business in 15 new cities/towns in Bangladesh.
o To extend our...