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KRAFT Essay

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Below is an essay on "KRAFT" from Anti Essays, your source for research papers, essays, and term paper examples.

Worldwide there are a lot of companies that provide our markets with goods and services and in the same time provide job places for people. I choose to write about Kraft Foods.   This firm is second largest company in North America and third largest in the world of food and beverages company. The company was founded in 1903 in Chicago, by James L. Kraft. First product which was sold by this company was cheese. Establishing headquarters in different parts of US, Kraft started to expand their market. In 1988, Phillip Morris Company acquired Kraft, eventually merging with another food subsidiary General Foods. In 2000, Morris acquired Nabisco and merged it with Kraft. Today, Kraft Foods is an independent publicly held company that activates worldwide.
          This company has a perfectly competitive market, by providing a huge variety of products to consumers or buyers.   Being in a market with more companies selling also these types of products, the price takers (buyers and sellers) can not influence the market price.   Kraft is selling many brands of different foods and beverages in more that 155 countries around the world. Through their diverse products they attach every product to the country‚Äôs market where the product is traded. Obviously it is seen that they are still selling in the US, where the company was born, nevertheless they have a big impact on the world wide market providers by selling in so many countries around the world. Products are sold to supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, etc. In general, the retail trade for food products is consolidating. Food products are distributed through distribution centers, satellite warehouses, company-operated and public cold-storage facilities, depots and other facilities. Most distribution in North America is in the form of warehouse delivery, but biscuits and frozen pizza are distributed through two direct-store...

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