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Kudler Foods e-Commerce Solution Essay

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Kudler Fine Foods Recommended E-Commerce Solution
University of Phoenix
WEB/237 - Web Design II
Kudler Fine Foods Recommended E-Commerce Solution
Kathy Kudler founded Kudler Fine Foods (KFF) with the vision of convenience and quality. Kudler originally created a single store that featured a wide variety of products including gourmet quality ingredients (Apollo Group Inc., 2007). Success of the original KFF quickly led to expansion in 2000. Currently, KFF has three stores located in the California areas of La Jolla, Del Mar, and Encinitas. The development of an e-commerce website will allow KFF to provide additional services, better customer support, and detailed product information. The e-commerce website will also enable KFF to recruit a larger consumer base. Success of KFF’s e-commerce website will depend on the company’s capacity to solicit website traffic as well as KFF’s ability to provide reliable support, customer satisfaction, and an assortment of products.
KFF’s Competitors
AJ’s Fine Foods (AFF) remains KFF’s number one competitor in the gourmet food industry. AFF provides customers with an interactive website that offers catering services, recipes, weekly specials, exotic meats, prepared meals, and superior customer service. AFF provides customers with added services and support that is unavailable through KFF’s website. By completing this venture, KFF should be able to meet additional prospects and more successfully compete with companies such as AFF. In order to remain competitive, KFF must develop and maintain a fully functional e-commerce website. The addition of an e-commerce site will allow KFF to gain a larger share of the gourmet foods market while actively competing with AFF.
E-commerce Challenges
Potential customers are finding trust and confidence in e-commerce websites harder to manage. The popularity of the Internet has allowed many would-be scams to take advantage of consumer’s lack of knowledge regarding security and online...

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