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Marketig Mix Essay

  • Submitted by: yelwsndy8587
  • on August 11, 2009
  • Category: Arts and Music
  • Length: 5,688 words

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Below is an essay on "Marketig Mix" from Anti Essays, your source for research papers, essays, and term paper examples.

The Globe Chain of Cafes
Morocco, India, Iran, Russia, United States, United Arab Emirates, China






Table of Contents


Introduction-------------------------------------------------------------------------------------------


Executive Summary ---------------------------------------------------------------------------------


“The Globe” Café Chain of Coffee Shops-------------------------------------------------------


SWOT Analysis of the Globe Chain of Cafes---------------------------------------------------


Competitors of the Globe Chain of Cafes -------------------------------------------------------


Marketing Strategies --------------------------------------------------------------------------------



Marketing Mix (4 P’s) ------------------------------------------------------------------------------



Ethical, Social & Environmental Concerns ---------------------------------------------------



Bibliography ------------------------------------------------------------------------------------------








Executive Summary




This internal assessment in depth analyzes the marketing plan for the Globe Chain of Coffee Shops that would be based with its sub divisions in Dubai Mall. The report discusses the vision, mission statement, SWOT Analysis of the café, the marketing strategies including target market /segmentation/and positioning, marketing mix (4 P’s) to be used as a planning guide for the café and briefly discusses some of the crucial ethical social and environmental concerns associated with the operation of such a business in its industry, the food industry.















Introduction

Research paper objectives

As the globe interconnects, economies and markets are becoming much more integrated then before; cultures have crossed each other with their similarities and have been differentiated through their uniqueness. According to Kofi Annan ,”We must ensure that...

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"Marketig Mix". Anti Essays. 13 Dec. 2018

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Marketig Mix. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Marketig-Mix-235756.html