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Marketing Essay

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Below is an essay on "Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

Index Page Number

  1) Executive Summary---------------------------------------------------------------- [02]

  2) Current Market Situation--------------------------------------------------------- [03]

        o Market Description (Segmentation)---------------------------------- [03]

  3) SWOT Analysis---------------------------------------------------------------------- [05]

  4) Objectives---------------------------------------------------------------------------- [06]

  5) Marketing Strategies-------------------------------------------------------------- [07]

        o Targeting---------------------------------------------------------------------- [07]

        o Positioning------------------------------------------------------------------- [07]

        o Product Strategies---------------------------------------------------------- [08]

              ­ Marketing Mix ----------------------------------------------------- [08]

  6) Marketing Communications Strategies--------------------------------------- [09]

        o Channels Of Dissemination --------------------------------------------- [09]

  7) Action Program--------------------------------------------------------------------- [10]

Executive Summary

The number of drug addicts in Pakistan was about 5 million in 2005 that has been growing at an annual rate of 7 per cent. Drug abuse had become an epidemic and its getting worst day by day. The purpose of this campaign is to intersect this epidemic at the stage of its development which means our aim is to target teens because this is the stage of life in which people get involved in drugs.

We have used different marketing strategies such as targeting, positioning, market segmentation and the marketing mix to explain the concept of this campaign in the most useful manner. The first part of the report consists of the current market situation of drug abuse explained with some facts and figures....

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MLA Citation

"Marketing". Anti Essays. 15 Dec. 2018

<http://cassandralynndesignllc.com/free-essays/Marketing-140354.html>

APA Citation

Marketing. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Marketing-140354.html