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Marketing Essay

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Below is an essay on "Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

1.Introduction

Global warming is life-threatening on a global scale and studies has shown that it is due to the result of gas emission that bring about the depletion of the ozone layer and the resultant greenhouse effect, A major source of the damaging gas emission comes from cars with petrol impelled internal combustion engines (ICE), which produces toxic chemical substance as the end product. This product pollutes the air, damage our health and harm the environment.

Foreseeing the harmful effect of ICE driven cars on the environment in 1990, Ford has taken the initiative and begin research for a more environmental friendly engine. The first demo vehicle is finally completed in 2001 and plans for an actual production vehicle begins.

Today, Ford introduces to the world an exciting new car that not only save the environment but also bring automotive technology to the next level. The first production Hydrogen/ petrol Hybrid car named Gaia, the word that represent the mother earth in Greek.

Hydrogen/petrol Hybrids are the future! Cleaner, quieter and more efficient than other fuel driven car. It will save our environment and us and best of all they are here now.

2.Company background

Ford Motor Company is an American automotive company founded by Henry Ford in year 1903 and couple with twelve other investors, the company start off with a factory in Mack Avenue in Detroit, Michigan producing a few cars per day. In recognition of Henry Ford contribution to American automobiles industry, America has preserve their nation largest indoor-outdoor history museum located in Metro Detroit suburb of Dearborn, Michigan.

And today it is an Multinational Corporation leading by Mr William C. Ford, Jr, Executive Chairman and Mr Alan R. Mullaly, President & CEO. The headquarter is currently situated in Dearborn, Michigan and has about 245,000 employees, around 100 plants and facilities, producing 6,553 automobiles worldwide. In the first seven months of the year...

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"Marketing". Anti Essays. 18 Dec. 2018

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Marketing. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Marketing-27277.html