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Marketing Term Paper On Opening A College Bookstore

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Textbooks Plus is a new business proposal that would sell textbooks and supplemental learning materials along with school specific apparel, merchandise and other gifts.   It would be established to provide service to the major colleges and universities located within the Colorado Springs area.
The target market will be composed of two primary demographics: the 18-24 year old undergraduates and the 25 and up graduates.   The primary competition will come from two major sources.   First, local college and university bookstores will provide direct competition for local sales.   The other major competitor will be internet sites including Amazon and Half.com
The initial objective of Textbooks Plus will involve penetration pricing in order to capture and steadily increase market share.   Long terms goals will include gradual increase to sales and revenues and operate in a profitable fashion.   In order to achieve the stated goals, Textbooks Plus will focus heavily on offering lower textbook prices and a large variety of supplemental learning materials in order to be viewed by the customer base as a convenient and outstanding value.

Mission:   Textbooks Plus is committed to offering all students attending the local colleges and universities within the Colorado Springs area affordable textbooks and supplemental learning materials to satisfy their academic needs in addition to a wide assortment of school supplies, apparel, and gifts.  

Vision:   To become the Colorado Springs area college bookstore of choice by providing the lowest possible merchandise prices combined with exceptional convenience and outstanding service.

- Establish brand recognition among college and university students
- Capture 10% share of textbook sales in the Colorado Springs area
- Continuously maintain a sense of exceptional value in terms of price, convenience, and service
- Continually operate at a profit with sound business...

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"Marketing Term Paper On Opening A College Bookstore". Anti Essays. 17 Dec. 2018


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