Netflix and other Companies; Marketing Intermediaries at a Glance
To provide easier access to most of the top movies companies such as Netflix, Inc. Amazon.com, Inc., and many other Kiosks appeared. Netflix, Inc. provides subscription based Internet services for TV shows and movies in the United States and internationally. The company allows its subscribers to watch unlimited TV shows and movies streamed over the Internet to their televisions, computers, and mobile devices. To keep up with the fast paced consumer environment, companies such as Netflix had to create integrated marketing strategies to promote business to the average consumer who have no extra time to spend in line at the local video store.
Netflix, Inc. appears to fit the marketing concept of marketing intermediary. According to our text, marketing intermediaries or resellers purchase products to resell at a profit (Peter and Donnelly 56). This company has agreements and contracts with video producers in an effort to obtain the latest movies and allow customers to either stream live and/or are able to receive the particular video at their residence.
Companies such as Netflix, Inc. provide services to consumers by purchasing products and reselling them as services to wanting consumers. This is a great service for the price, Netflix provided me with easier access to all the top and old movies for my viewing for a reasonable prices. Going to the local video store, I would spend anywhere from $10.00-$20.00 per visit, this was easily eliminated by the competition of Netflix, being introduced to the company; I was able to save some much needed money.
Recently, Netflix, Inc. announced starting in 2013 it would add films and other programming from DreamWorks Animation SKG, Inc. to its digital library. This change will increase the companies profitability be adding more family friendly films to the collection. Once again this fits the marketing concept of intermediaries simply because the...