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Procter & Gamble Essay

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Below is an essay on "Procter & Gamble" from Anti Essays, your source for research papers, essays, and term paper examples.

Procter & Gamble Philippines Inc retains leading position
Procter & Gamble Philippines Inc continued to lead home care in the Philippines in 2009, as the company was prompt in adapting its products to meet the local needs of Filipinos. Consumer loyalty to its well-established brands such as Joy, Tide, Mr Clean, Ariel and Downy, mostly pioneer brands in their respective categories, also enabled the company to maintain its leading position despite the economic slowdown.
Executive summary
Slowdown in demand in 2009
There was a significant slowdown in demand in the home care industry, especially in polishes, laundry care, air care and dishwashing, as the majority of consumers tightened their monthly household budgets in 2009. However, home care continued to experience overall positive retail value growth, despite the recession, as consumers preferred to purchase smaller pack sizes that had higher unit prices compared to bigger packs.
Manufacturers offer value for money options to consumers
Manufacturers offered value for money options to Filipinos to sustain demand and to help them cope with the economic slowdown in 2009. The offer of extra volumes at existing prices and in-store promotions were commonly seen in laundry care, surface care and air care. Other companies introduced sachet versions of their products to reduce the cash outlay per purchase for consumers.
Procter & Gamble Philippines Inc retains leading position
Procter & Gamble Philippines Inc continued to lead home care in the Philippines in 2009, as the company was prompt in adapting its products to meet the local needs of Filipinos. Consumer loyalty to its well-established brands such as Joy, Tide, Mr Clean, Ariel and Downy, mostly pioneer brands in their respective categories, also enabled the company to maintain its leading position despite the economic slowdown.
Supermarkets/hypermarkets remains the preferred distribution channel
Supermarkets/hypermarkets remained the preferred shopping...

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Procter & Gamble. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Procter-Gamble-74263.html