1. THE COMPANY & THE PRODUCT
Reach2Government is a web and SMS based service that enables ordinary citizens to submit their complaints regarding civic problems to the right person in the public works department within the day. This service will initially be started in the city of Gurgaon in the National Capital Region in India. Pune is a growing IT and BPO hub with an increasing population of professionals and students every day. The city administration hasn’t kept up with the pace though. The city infrastructure lags far behind from what it needs to be and there are problems with basic amenities always. The inefficiency of the local government adds to these woes. With people from all over India coming to the city every day, there isn’t much information on whom to approach to for what problems. Neither the information nor the channels are available. The hectic work schedule of the IT and BPO industry also makes it hard for the young professionals to allocate time for such problems. Reach2Government will provide them with the service of taking their complaints to the right person in the right department and also get an acknowledgement.
1.2 BUSINESS MODEL
Reach2Government has two modes of revenue. First through the SMS service, and second, through the advertisements. A customer registers his complaint on the website and sends an SMS to a specified number from the same phone number provided in the complaint. The onetime fee for a complaint would be Rs.30. Secondly the website would have advertisement spaces which would be an additional source of income. The website would be a good place for advertisements as the traffic would be substantial for the companies to put their advertisements.
1.3 THE PRODUCT
Reach2Government is a web and SMS based service. It is right now available for the Khondhwa and Magarpatta locality in Pune, Maharashtra where there a large number of IT and BPO professionals. The customers can register their complaint in the...