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Reebok easy tone shoe commercials Essay

  • Submitted by: bjirestw8640
  • on December 17, 2009
  • Category: Arts and Music
  • Length: 1,948 words

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Below is an essay on "Reebok easy tone shoe commercials" from Anti Essays, your source for research papers, essays, and term paper examples.

Advertisements play a strong role in how society learns about today’s pop culture. They tell society what is “in” right now and show society all of the new and upcoming trends ranging from fashion to products to body image. They can influence how we perceive ourselves, reinforce our opinions, and even change our moods on the short term level. The media message that I am going to be analyzing is a series of three commercials put out by Reebok. These commercials advertise a new product just released called Easy Tone. These shoes are designed just for women. I will be applying two theories towards this series of advertisements, reinforcement theory and excitation transfer theory. I will apply the reinforcement theory by talking about the effects of these commercials on women’s body image and how the perceive themselves. I will also use the reinforcement theory to show the effects of these commercials on men and their views towards the perfect body on women. For excitation transfer theory I will be addressing the reactions that men have towards these advertisements from viewing them. I will also talk about how these ads are sexy and because of this, the short term effects it has on their mood, emotions, and feelings.
Reebok has recently introduced a new product on the market called the Reebok Easy Tone. The Reebok Easy Tone is a pair of shoes that are scientifically designed to work women’s hamstrings and calves on average 11% harder and tone women’s butts on average 28% more than regular tennis shoes. All women need to do is just wear them when they walk. (Reebok) There are three commercials for the Reebok Easy Tone shoes that first aired on television this November. The commercials can be viewed at the Reebok website.   These advertisements are directed not only to women, but to men as well. In the first commercial, a young, fit female in shorts that fall just below her butt explains how the Easy Tone shoes tone women’s legs and butts. While she is explaining to...

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"Reebok easy tone shoe commercials". Anti Essays. 10 Dec. 2018


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Reebok easy tone shoe commercials. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Reebok-Easy-Tone-Shoe-Commercials-236547.html