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Relationship Between Power, Communication And Control Of Information With Regard To Public Relations And Journalism Essay

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Below is an essay on "Relationship Between Power, Communication And Control Of Information With Regard To Public Relations And Journalism" from Anti Essays, your source for research papers, essays, and term paper examples.

RELATIONSHIP BETWEEN POWER, COMMUNICATION AND CONTROL OF INFORMATION WITH REGARD TO PUBLIC RELATIONS AND JOURNALISM
Introduction
Public Relations or as is commonly known as PR, involves the process of passing information from an organization to the public either through journalists or other alternative channels (Grunig, & Hunt, 1984, p 13).   Public relations exploit interesting approaches to get the attention of the audiences through captivating topics that are of interest and therefore they do not have to pay for the media. Public relations will include employee communication and conferences speaking.
It is a fundamental tool to building rapport with voters, employees, investors, customers and the public. Public relations gauges the attitudes of the public, outlines the policies and procedures in line with the organization interest and tailor an action program to win the acceptance and understanding of the public. Contemporary public relations has evolved into a technical, management and supervisory function that enhance an organization capability to appreciate, strategically listen and respond to the public demands to achieve the firms’ values and mission.
Journalism
The role of a journalist is to review and rewrite news and information releases by a PR practitioner and the process will involve: identifying information that is newsworthy by liaising with the PR who in this case acts as the source of news; arranges and conducts interviews as when is necessary with the PR; attends seminars, news conferences and meetings with the primary purpose of gathering information; writes articles and reports; edits articles and reports, check and adjust page layout, and takes photographs; and does background research relating to the information obtained (James & Dozier, 1992, pp. 241-42).
Control and Power in Mainstream Mass Communication Channels
The Symbiotic Relationship
Journalism and Public Relations have a unique undertaking with peculiar dependability with...

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Relationship Between Power, Communication And Control Of Information With Regard To Public Relations And Journalism. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Relationship-Between-Power-Communication-And-Control-235822.html