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Secondary Data Analysis Drive thru

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Competitor Anaylsis

Though drive through Convenience stores does not have direct competitors so far, indirect competitors include coffee shops or fast food restaurants that are established as drive through outlets.   The main benefit from analyzing these competitors is the process these outlets experienced when setting up their outlets. One competitor is Mountain Mudd   which is a drive through coffee shop built next to convenience stores and cooperatives. Their main value proposition they provided for retailers and customers was that it gave, “convenience stores and cooperatives a new way to expand their retail services while capitalizing on the phenomenal popularity of "on the go" specialty coffee.” The strategy to set up the coffee shop was due to reasonable start up costs and the fact that it complemented sales for convenience stores and cooperatives located in high traffic areas. Also it made efficient use of unused parking space Traditional cafes cost around $500,000 to set up where as drive through coffee shops such as Mountain mudd cost only around $100,000. “Stores with kiosks have found that Mountain Mudd does not cannibalize inside hot beverage sales. In fact, those stores have seen both their inside hot beverage and gasoline sales rise.” Mountain Mudd now has approximately 100 locations in the US and in the next five years this will increase to 500 units which are located in supermarkets and hospitals.
The most obvious competitor in the drive through industry is Tim hortons which its business is centered a lot on many of its drive through outlets built next to gasoline stations. Though despite expansions in to Quebec and Eastern Canada, political factors possess challenges for Tim Hortons to set up new drive through outlets. For example in an article published in the Daily commercial news Sections of the Kingston’s Official Plan will prevent the development of further drive through outlets in Kingston, Ontario. The same...

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Secondary Data Analysis Drive thru. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://cassandralynndesignllc.com/free-essays/Secondary-Data-Analysis-Drive-Thru-236104.html