Service Request SR-kf-013
Kudler Fine Foods Virtual Organization by the (Apollo Group, Inc., 2007) is an upscale specialty food store in San Diego, California. The company has three stores in La Jolla, Del Mar, and Encinitas. Each store has approximately 16,000 square feet of retail space in a fashionable shopping center. The stores specialize in the very best domestic and imported epicurean treats for cooking, eating, and entertaining. The stores stocked with domestic and imported foodstuffs and divided into the following departments; Fresh Bakery and pastries, Fresh Produce, Fresh Meats & Foods, Condiments and Packaged Foods in addition to cheese and Specialty Dairy Products.
Founder, Kathy Kudler has a strategic objective through the sales department to increase loyalty and profitability of Kudler consumers. Kudler plans to increase customer loyalty by offering added high value services, leveraging the firm’s better understanding of customer purchase patterns, and providing enterprises more efficient. Through social network marketing and word of mouth acquires new customers. The sales department will support the expansion of the services and programs to increase loyalty and profitability of existing customers and to gain new customers. The sales department is to implement programs designed to increase revenue and decrease costs successfully. The sales group will support the rollout of new customer focused Programs, leverage customer information to support sales growth of existing customers, initiate targeted activities to enlist high-profit new customers, and support operational cost-cutting efforts taking place company-wide.
The new customer focused programs consist of specialty cooking classes as a way to increase the consumption of high-margin items among existing customers and to build awareness, trial, and regular shopping among new customers. Kudler is offering parties in the store to show customers how to prepare specialty foods. The draw for...