The most compelling instance of Southern Illinois University Carbondale’s visual culture is something that is seen everywhere, but never really looked twice at; the SIUC logo. I find it so intriguing that this logo is used in so many different places all over campus; on shirts, accessories, folders, campus signs, and even buildings. There has to be a reason why this specific logo was chosen to represent all of Southern Illinois University Carbondale, instead of a different one. It is one design that ultimately can represent SIUC for students, faculty, parents, and even people who don’t know much about the university. It is a representational piece which represents an element, more specifically, a building at Southern Illinois University’s campus. This building can be representative of the high success SIUC achieves and the punctuality of its students.
Pulliam Clock Tower
Although the logo appears to be plain and simple, it is visually attractive to everyone who sees it. The most important aspect of the logo is the Pulliam Clock Tower. It takes up over half the percentage of the logo itself. Most of the Pulliam Clock Tower design is printed all in black, except for the clock and the windows, which remain white and make them look as if they are glowing. Both hands on the clock are pointed up, making the clock read twelve o’clock. There is a specific shape which defines and outlines the clock tower; it is a square with a semi-circle where the top of the tower is. The design is in thick bold outlining and then there is a thinner line in the same design about a centimeter away, which outlines the bold line showing repetition. The clock tower is the main focal point of the entire logo.
Text on the Logo
There are three separate lines of text on the Southern Illinois University Carbondale logo beneath the Pulliam Clock Tower design. The first line reads, “Southern” in black letters. The text is in big bold, expanded lettering. Between the first and second lines of...