Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.” That’s the conclusion of a long (for the Internet) post by Steve Jobs himself on Apple’s website. Jobs takes on critics who don’t like it that, on iPhone and iPad products, Apple has refused to support Adobe’s widely-used Flash technology for video, games and user interfaces.
In an essay titled “Thoughts on Flash,” Jobs tries to reverse the claim that the iPhone and iPad are “closed” to third-party software, rather than open, because only Apple-approved apps can win placement in Apple’s App Store. You’ve got it backwards, he says. Apple is open, Adobe is closed.
The post comes one day after bloggers noticed that Apple’s annual software design awards will be restricted this year to only iPhone/iPad apps. Software for the more open and freewheeling Mac OS X platform, which ships on Apple’s Mac-branded desktop, notebook and server gear, will be excluded from the awards. “This is because [of] Apple’s secret plans for OS X rolling over to the closed ’shop’ model of software distribution,” one VentureBeat reader speculated.
His Steveness doesn’t comment on what’s up with Macs and OS X. He does list six reasons why he feels he’s got the right approach to Flash: Pretend it doesn’t exist.
Here’s the executive summary:
Videos currently encoded in Flash can just as easily be served in an open-standard format, specifically H.264. On top of that, Apple has video content deals with “Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others.”