UFC SWOT Analysis
The service offered by the UFC is mainly entertainment in the form of mixed martial arts
(MMA). They have events on national television and available to be ordered on pay-per-view.
The UFC has also started selling clothes, dvds, and other products. The most recent service
offered by the UFC is the chain of gyms it has opened across the United States.
The target market for the UFC is males between the ages 18-34. Although, in recent
years the UFC has been brought into the main stream and has gained a lot of fans outside of its
initial target market.
The UFC is the dominant player in the world of MMA organizations. Competition is very
scarce considering the young age of MMA as a sport. Two of the most notable competitors that
are no longer in business are Affliction and Elite XC. The UFC purchased the largest MMA
promotion in Japan called Pride, and shut it down. The largest competitor to the UFC today is
the San Jose, CA based organization, Strikeforce. The international competition is lead by a
Japan based promotion called Dream. This company has been around a long time and has had
past partnerships with Pride, Elite XC, and currently Strikeforce. There are a large number of
smaller professional MMA organizations in the U.S. and around the world. These companies
can manage a roster of fighters anywhere between 15 and 75 fighters.
• Large Number of Fighters
The UFC currently has over 300 fighters under contract. This is far more than
their closest competitor, Strikeforce, who currently has 35. This allows the UFC to put
on events roughly every three weeks when the competitors can only do them every 3
• Loyal Fans
The UFC is the first major MMA organization and that means they have the first
MMA fans. There is a sense of loyalty among most UFC fans which means they
represent a market that cannot be...